Professor Natascha Radclyffe-Thomas EdD FRSA is Professor in Marketing and Sustainable Business at the British School of Fashion, GCU London, where she runs the innovative postgraduate Module in Sustainable Luxury for the School’s MBA Luxury Brand Management programme.
Natascha is Vice-Chair of PRME UK&I Chapter and Vice-Chair of The Costume Society. With a background in luxury fashion, Natascha’s extensive international experience teaching in Asia, the US and Europe has informed her design of globally responsible teaching. She was awarded a prestigious National Teaching Fellowship in recognition of an innovative digital global classroom project which used blended learning connecting students in Hong Kong, Singapore, Vietnam and London in a real-world learning creative industries simulation.
Natascha is co-author of Fashion Management: A Strategic Approach and Editor-in-Chief for Bloomsbury Fashion Business Cases, a digital resource helping students develop essential fashion industry business skills. Natascha’s cross-disciplinary research spans creative industries practice, sustainable fashion; social enterprise and responsible business; cultural heritage, consumer behaviour and international fashion marketing. She is an advocate for globally responsible education and won the Case Centre 2020 Award for Ethics and Social Responsibility and was Highly Commended in the 2020 Women in Marketing Awards Marketing Scientist category, recognising her leadership in teaching and research in marketing education. Natascha is a knitter, stitcher and make-do-and-mender!