Tech Masterclass: How to Use Immersive Social Media Filters in the Fashion Industry

The technology masterclass is a live class organised by CIAFE as part of our Tech Workshops. With the introduction of experiencing virtual products from anywhere and increased product offerings, Augmented Reality (AR) is changing how brands engage their customers. Augmented Reality is also helping consumers understand the metrics behind their purchase decisions and making it easier to meet customer expectations. This masterclass themed “How to Use Immersive Social Media Filters in the Fashion Industry” will cover:

• The concept of Augmented Reality (AR);
• How to use social media filters in the fashion industry;
• The benefits and importance of AR to fashion creatives; and
• Examples of brands that have integrated AR into their operations.

The masterclass will be delivered by our Operations Director, Coy Griffin, a fashion technologist and attendees will receive Augmented Reality resources that will guide them on how to leverage Augmented Reality as creatives. The class will also feature a Q&A session at the end to answer any questions that may come up during the masterclass. The masterclass will hold virtually on 30th November 2022 at 6pm Accra/London, 7pm Lagos/Paris, 8pm Johannesburg and 1pm New York.