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The Journal for African and Diaspora Fashion

Disclaimer: The Journal for African and Diaspora Fashion ("The Journal") is published for informational and educational purposes only. The views, opinions, and conclusions expressed in the articles and comments are those of the respective authors and do not reflect the policies or views of CIAFE, its editors, publishers, or affiliated institutions. The information contained in The Journal is not intended as, and should not be taken as, professional or expert advice on any particular matter. CIAFE reserves the right to modify or update this disclaimer at any time without prior notice.


The Journal for African and Diaspora Fashion is a mixed-media Interdisciplinary peer-reviewed academic journal. A compilation of research across various topics but not limited to Textiles and Fabrics, Culture and Society, Marketing and Branding, Technology and Innovation, Economics and Business Management. The journal is published bi-annually and encourages research from students, academics and industry professionals. 

A strategic collaboration with STADIO School of Fashion.



The 5 core aims of the journal are:

  • Decolonise the fashion industry through fashion education, and educate the Global Fashion Industry on past and future developments

  • Diversify voices, develop new scholars and build new scholarly activity

  • Document information and preserve culture to be used for both academic and industry purposes

  • Provide strategies and recommendations to support the development of the fashion industry in Africa and the Diaspora

  • Strengthen and promote the African fashion industry




The Journal for African and Diaspora Fashion is an international, peer-reviewed academic journal that aims to promote the study of African and Diaspora fashion within an interdisciplinary framework. 


The journal features original research articles, review articles, and case studies that cover a wide range of topics related to African and Diaspora fashion, including textile production, fashion design, fashion history, cultural studies, fashion technology and the fashion market. The journal welcomes submissions from scholars, researchers, educators, and industry professionals with expertise in the field of African and Diaspora fashion.


The Journal for African and Diaspora Fashion makes every effort to ensure the accuracy of the information contained in its publications. However, the journal, its editors, and its publisher do not make any representations or warranties regarding the accuracy, completeness, or suitability of the information contained in the journal. The opinions and views expressed in the journal are those of the authors and do not necessarily reflect the views of the journal or its publisher. The accuracy of the information contained in the journal should be independently verified with primary sources. The journal and its publisher will not be liable for any losses, actions, claims, proceedings, demands, costs, expenses, damages, and other liabilities arising directly or indirectly in connection with, in relation to, or arising out of the use of the information contained in the journal.


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This issue of the Journal for African and Diaspora Fashion is aimed at exploring and preserving the rich cultural heritage of African and Diaspora fashion. This includes documenting a variety of areas that provide more information on the African and Diasporan fashion culture and practices.  


Our mission as the Journal for African and Diaspora Fashion is to document and promote the African and Diaspora fashion industries' rich cultural heritage and contemporary innovation. Our research and publications aim to raise awareness and appreciation for these industries' unique contributions to the global fashion landscape.





Sub-Themes and Articles


Theorising and Conceptualising African Fashion:

  1. An Analysis of the Definition of Luxury and the Effects of This Association within the Fashion Industry: Informing a Nuanced Approach to Defining and Communicating Luxury Fashion for Pan-African Brands to Facilitate their Inclusion within Luxury Fashion Environments and Advance their Global Position

  2. Fashioning Afrofuturism: Fashion film, African Fashion and Afrofuturism as Central To Observing African Fashion Futures in Daniel Obasi’s An Alien in Town



The Preservation of African Fashion:

  1. An Exploration of Cultural Preservation versus Fashion Innovation and Change: A Case of Safeguarding Ohorokova and Otjikaiva as a Cultural Expression of Ovaherero Women of Namibia

  2. Balancing Preservation and Innovation: Legal and Policy Approaches for Supporting Traditional Knowledge Revival and Adaptation in Africa's Fashion Industry

  3. How African and Diaspora Fashion Can Inspire the Global Fashion Industry through Digitization and Archiving



African Fashion Education:

  1. Recirculating for Industry Alignment: Exploring the Need for Cross-Departmental Alignment of Learning and Teaching with a View on Legal Considerations for Graduates Entering the Fashion Industry

  2. Collection Development for Decolonised African Fashion Knowledge: Practical Solutions from a Librarian

  3. The Influence of Fashion Education on The Development of The Ghanaian Fashion Industry



Marketing African and Diaspora Fashion:

  1. Sustainable Marketing Practices: Exploring the Consumption Settings Model in African and Diaspora Fashion Brands

  2. Investigating South African Instagram Influencers’ Fashion Film Impact: The Adidas x Ivy Park Case

  3. Exploring the Potential of TikTok as a Tool in Disseminating Information about African Fashion Industries: A Literature Review


Manufacturing African Fashion:

  1. An Analysis of the Quality of School Uniforms Produced by Informal Small-Scale Manufacturers in Mashonaland West, Zimbabwe

  2. Technology in African and Diaspora Fashion: Tracing Evidence of Technological Practices in Fashion Brands


Representation in African Fashion:

  1. Misogynoir and Youthification of Black Females on Twitter: The Case of Boitumelo Thulo’s Rich Aunt Aesthetic Style


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