By Advika Srivastava
Black culture has always had a huge impact on global fashion trends. Zoot suits worn by Jazz artists, such as Cab Calloway, in the 1920s are still popular amongst trendy fashion brands. The 80s and 90s brought several Black Hip Hop artists whose styles, characterized by bucket hats and gold chains, have been immortalized in fashion today. Let’s look at how current Black artists are influencing fashion.
Rihanna - In 2017, Rihanna started her own fashion & beauty house and in doing so, she became the first woman, and woman of color, to be added to the LVMH group. Fenty Beauty has revolutionized fashion and makeup in many ways, mainly due to its inclusivity and celebration of a variety of skin tones in makeup products.
Kanye West - Kanye West ascended to high fashion with the collaboration of Adidas + Yeezy in 2015. His unique sneakers, which have been heavily inspired by militaristic patterns and colors, are popular luxury products that everyone knows about and desires.
ASAP Rocky - ASAP Rocky is known for his personal style, which is sometimes clean and other times eccentric. He collaborated with Under Armour to release his own sneakers that have heavy 90s influences.
Beyoncé - Beyoncé’s brand Ivy Park needs no introduction with its collaboration with sportswear brand Adidas creating sell out drops time after time. Created by Beyoncé through her management company Parkwood Entertainment in 2016, Ivy Park is an athleisure clothing line that has solidified a movement and a trend within the fashion industry.
In the 21st century, numerous Black music artists are influencing fashion directly, either by creating their own fashion brands or collaborating with already established ones. In today’s age, when fashion is undeniably an essential part of music and culture, these artists are able to have great creative control over how their image is perceived by the world and are revolutionising fashion.
Collage by Eyram Rafael
Images used: Disney Plus, Mereba.