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Beverly Johnson - Pioneers Who Have Shaped America's Fashion Industry

Beverly Johnson is an American model, and is known for being the first Black model to appear on the cover of American Vogue in 1974, as well as being the first Black woman to appear on the cover of the French Elle. Johnson is often praised for revolutionising the modelling industry as an ambitious young Black woman.

Johnson has had a long career, with over 40 years in the industry as a model and businesswoman and more recently introducing the Beverly Johnson Rule in 2020 instructing corporations to interview at least two Black candidates for any job posting throughout the company within the fashion and beauty industry. Johnson is considered to be an icon within the industry for her ambition, focus and commitment to structural change within fashion.


Image: Beverly-Johnson-Final-Head-Shot-White-Top_Image by Fadil Berisha-March-2020_for CFDA

Text: Okwodu, J. 2021. How Beverly Johnson’s Groundbreaking Vogue Cover Changed Fashion Forever. Available at:

Karimzadeh, M. 2020. Beverly Johnson, her rule, and the need for structural change in fashion now. Available at:


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