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Introducing CIAFE Advisory Board Member - Arieta Mujay Bärg

Updated: Aug 2, 2021

Arieta Mujay is a marketing creative consultant that has been working in Marketing communications at various capacities for the last 15 years across in the UK and across Africa.

Her work is focused on Brand Marketing, PR & Communications, building campaigns both Online and offline for Global retailers and e-commerce start ups in the UK. Working for retailers such as New Look, BOOHOO.COM and River Island, Arieta is able to build brand

marketing and communication strategy that is implemented globally but with local nuances.

In August 2012, Arieta embarked on a solo trip across Africa to understand the business of fashion, visiting 10 countries over 4 weeks. As a result, she consulted for the Ethical Fashion Initiative, a UN incentive which supports local artisans in Africa and produced research papers for the UK trade and investment on Market entry into West Africa after in-depth research into retailing in West Africa and the opportunities.