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Recommended Resource - This is Not Fashion: Streetwear Past, Present and Future by King Adz



This is Not Fashion: Streetwear Past, Present and Future by King Adz

Our recommended resource for today tells the definitive history of the world’s most influential fashion trends from the people who wore them best.


The story begins in 1972 in Jersey City, the birthplace of Trash and Vaudeville, the first-ever streetwear shop; it then moves on to the start of punk, which was a decisive influence on what is considered “streetwear” today. From the dresser/casual movement born out of British soccer culture to the skater scene of California, the authors show how streetwear has permeated a vast range of seemingly disparate tribes. With more than 500 photographs and illustrations, exclusive interviews, profiles of industry pioneers, spotlights on significant brands, and snapshots of key cities, this is the complete history of fashion’s fastest-growing and most influential trend.


You can order and read the book here: https://www.amazon.com/This-Not-Fashion-Streetwear-Present/dp/0500292442